
Norwegian deeptech startup reTyre has taken a step towards remodeling how bicycle tyres are made. The corporate has closed a €7 million funding led by Hatch Blue’s Blue Revolution Fund alongside Fundracer and current backers.
reTyre plans to put in its first totally automated manufacturing cell in Norway, a serious improvement that shifts the corporate from superior improvement into scaled manufacturing. A second manufacturing facility is already deliberate in Asia for 2026, reflecting the corporate’s ambition to serve international markets effectively. With a big order ebook in place, the funding additionally helps supply commitments and a transparent path to profitability, one thing many hardware-heavy local weather ventures wrestle to realize.
A producing rethink
Based by Paul Magne Amundsen, alongside Sigmund Andenes and Alexander Gjørven, reTyre is positioning itself as greater than a greener different. By combining modular micro-factories with industrial automation, it’s laying the groundwork for a cleaner, extra native, and extra resilient international tyre business.
On the core of reTyre’s progress is a patented injection-moulding course of developed over greater than ten years of analysis and testing. Not like standard tyre manufacturing, which is labour-intensive and emissions-heavy, reTyre’s methodology is totally automated, dust-free, and designed for clear industrial environments.
The environmental affect is hanging. The method cuts CO₂ emissions by as much as 80% and produces tyres which are totally recyclable at finish of life. Simply as essential is the place manufacturing occurs. reTyre’s know-how permits decentralised manufacturing near bicycle OEM meeting strains, dramatically lowering the necessity for long-distance delivery and the prices that include it. As a substitute of tyres crossing continents, manufacturing can occur the place bikes are constructed.
Shifting into efficiency with a notable partnership
Whereas reTyre already provides tyres throughout a broad buyer base, its subsequent transfer indicators a step up in ambition. The corporate is getting into the efficiency utility tyre phase by means of a strategic co-development partnership with Vittoria, extensively thought to be a world chief in high-performance bicycle tyres.
Underneath a newly signed collaboration settlement, the 2 corporations will collectively develop and commercialise a brand new technology of efficiency tyres constructed on reTyre’s injection-moulding platform. This partnership validates the know-how not solely on sustainability grounds, but additionally on efficiency, an space the place margins, model worth, and rider expectations are highest.
Paul Magne Amundsen, CEO & founder at reTyre commented: “After a decade of targeted R&D, we’re proud to disrupt the business with a know-how that delivers a brand new degree of efficiency whereas enabling true circularity and a sustainable answer in tyre manufacturing. Assist from Hatch Blue, Fundracer, and our co-development partnership with Vittoria, displays deep confidence in each our imaginative and prescient and the breakthrough potential of our platform as we proceed to scale.”
René Wiertz, Managing Accomplice at Fundracer, stated: “We’re proud to help reTyre and to work alongside their crew in scaling this groundbreaking know-how. reTyre’s deep-tech platform permits clear, native, and automatic manufacturing of all forms of tyres. It aligns completely with Fundracer’s mission to again sustainable, high-performance improvements that may redefine the way forward for mobility.”
Georg Baunach, Managing Accomplice at Hatch Blue, added: “I’m excited to work with Paul and the remainder of the reTyre crew over the following few years. It’s uncommon to come back throughout actually disruptive innovation, and we’re satisfied that reTyre can utterly change the way in which the multi-billion-dollar tyre market is structured. As reTyre scales, incorporating aspect and waste streams from regenerative aquaculture may meaningfully enhance the economics and sustainability of aquaculture manufacturing.”
Stijn Vriends, Chairman & CEO of Vittoria, commented: “We’ve adopted reTyre for a few years and are satisfied that their distinctive manufacturing methodology can efficiently be utilized to utility bicycle tyres. Vittoria stands for efficiency and sustainability, and reTyre’s know-how delivers each. We’re excited to collaborate and produce this subsequent technology of sustainable efficiency tyres to market.”This collaboration between reTyre, Hatch Blue, Fundracer, and Vittoria represents a turning level within the international bicycle tyre business, combining deep know-how, sustainable manufacturing, and market-leading efficiency.




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