Steven Bartlett Protégé Says ‘Hot Smart Rich’ Will Be As Big As ‘DOAC’

Star podcaster Steven Bartlett higher watch his again.

“I inform Steven on a regular basis, I am coming for you, as a result of I feel essentially the most invaluable client on the planet is a feminine client,” Maggie Sellers Reum, Bartlett’s podcast protégé and the host of “Sizzling Good Wealthy,” advised Enterprise Insider. “So be prepared.”

Bartlett is seeking to flip his “Diary of a CEO” podcast right into a multifaceted media empire. One piece: signing and nurturing different expertise. His first huge check case is Sellers Reum, who he not too long ago invested seven figures in by means of his media firm, FlightStory.

Sellers Reum described how Bartlett is making use of his playbook to “Sizzling Good Wealthy” — and why she thinks her present, whereas it is a fraction of the scale of Bartlett’s immediately, can match him. She’s even prepared to place a timeframe on it, saying she believes that milestone is 12 to 18 months away.

That will sound formidable. His present is the No. 1 enterprise podcast on Spotify within the US, and has 17 million subscribers on YouTube. She’s sitting at No. 13 in enterprise on Spotify, with about 33,000 YouTube subscribers.

Sellers Reum’s argument is that she has a big potential viewers amongst girls, who management nearly all of client spending and are key decision-makers at dwelling and at work.

Bartlett’s guess on Sellers Reum is a part of a pattern of famous person creators — together with Alex Cooper and Dude Perfect — bringing on different expertise to kind a community. Outcomes have been blended total. Cooper’s Unwell Community has had rising pains, notably splitting with Alix Earle final 12 months. Theorist, meanwhile, outlasted its founders, who bought to a startup, and Legendary Leisure has spawned a number of exhibits that reside underneath its umbrella.

Jocelyn Florence, a marketing consultant on creators for the administration firm Gentle Shock, stated operational assist is essential to this mannequin working as a result of the creator-founder is busy making their very own content material. It is also necessary for the creator to have a well-defined model that extends to the folks they carry into their community.

“It is simpler to promote a model on a extra unified imaginative and prescient,” she stated.

FlightStory has 5 exhibits that includes creators, along with “DOAC,” together with Davina McCall, who speaks to the midlife expertise, and relationships podcaster Paul Brunson. Its “Sizzling Good Wealthy” deal is the one one structured as an fairness funding, with Sellers Reum being the bulk proprietor.

Making use of the Bartlett playbook

Bartlett’s firm has been making use of its operational blueprint to develop Sellers Reum’s present, honing visitor choice and amplifying the podcast by means of social media clips. FlightStory helped develop her visitor listing past her quick community to incorporate broader cultural figures resembling entrepreneur Codie Sanchez and tech educator CatGPT.

There are some key variations between how “DOAC” and “Sizzling Good Wealthy” function, although.

One is the trailers. As an alternative of emphasizing the “hero’s journey” as Bartlett does with “DOAC,” “Sizzling Good Wealthy” trailers deal with why the viewers ought to care in regards to the visitor and what they will study from the episode.

Sellers Reum additionally tailored Bartlett’s intensive pre-show analysis course of for her feminine viewers, however as a substitute of calling the ensuing 18-page doc a “analysis transient,” she calls it a “gossip thread.”

“We’re attempting to reclaim what it means to gossip for ladies,” she stated. “Like, let’s gossip about issues that make us hotter, smarter, and richer, not about different folks. And so we name it a gossip thread. He calls it a analysis transient. For Maggie and ‘Sizzling Good Wealthy,’ it is a gossip thread.”

She’s additionally retained her interview fashion. Sellers Reum stated whereas Bartlett’s are “expert-driven,” she positions herself as extra conversational. She conducts her interviews from a comfortable chair, legs folded, and all the time hits on the identical 5 subjects of cash, energy, relationships, enterprise, and femininity.

“That is simply extra my intestine; I really feel that feminine voices in media are most well-liked by the feminine listener to be conversational,” she stated. “If you happen to have a look at ‘Giggly Squad,’ Amy Poehler, ‘Name Her Daddy,’ it is really just like the viewer or the listener desires to listen to the host’s opinion much more than what I’ve seen in male-dominated podcasts.”

When FlightStory proposed she do a Q&A-style present telling folks tips on how to resolve their enterprise issues, Sellers Reum pushed again.

“I stated, ‘I can not try this,’ as a result of I am not higher than anybody that listens to me. I used to be investing $2,500 checks,” she stated. “I wasn’t a billion-dollar founder.”

Within the close to time period, she envisions launching a behind-the-scenes YouTube present. Long run, the plan is to develop “Sizzling Good Wealthy” past the podcast and its WhatsApp neighborhood of followers whom Sellers Reum calls “angels,” probably to books, TV exhibits, or merchandise.

For now, the precedence is rising the long-form podcast. She’d like to have visitors like Alix Earle (who’s executed a “phenomenal job” taking fairness possession in corporations) or Reese Witherspoon (whose e-book membership was “very underestimated”).

“There’s simply such an enormous alternative, however we’ve got to earn the fitting to develop,” she stated.