Joe Flannery did not have the posh of a honeymoon interval at Good Good. His new job as president began simply because the YouTube group plunged into controversy.
Good Good, one among YouTube’s largest golf channels at 2.3 million subscribers, has seen mounting fallout from an advert with Callaway that was criticized as selling violence towards ladies. Callaway minimize ties with Good Good on Thursday.
Flannery’s rent, the results of an intensive search, was touted in an announcement seen by Enterprise Insider and dated August 21— the identical day the ill-fated advert went out.
In his new position, Flannery oversees “all main capabilities of the core enterprise,” together with branded sporting goods and merchandise, in addition to the YouTube channel. Flannery’s résumé is a who’s who of established sports activities and client manufacturers, together with Newell Manufacturers, The North Face, Adidas, and Nike. In an odd twist, he additionally beforehand labored for Callaway. Flannery most not too long ago served because the CEO of Rating Sports activities.
Earlier than the controversy, Good Good had been thought-about a chief instance of what success seems like within the creator economic system. The corporate, whose bread and butter is high-energy golf movies, had constructed a string of retail partnerships and raised $45 million final yr.
Good Good underscored Flannery’s in depth expertise and the scope of the corporate’s ambitions in its hiring announcement.
“Joe is strictly the form of driver Good Good wants as we enter our subsequent chapter,” Good Good’s CEO Matt Kendrick mentioned within the announcement. “He has a monitor file of constructing iconic manufacturers and scaling them with self-discipline, and he understands what it takes to guide within the subsequent period of content material and commerce. Our ambitions are huge, and our management crew now matches them.”
Flannery, for his half, shared a press release for the announcement saying he seemed ahead to constructing on the corporate’s momentum.
“Good Good is main the way forward for golf. It is constructed a content material engine that is second to none, cultivated a deep, fast-growing pool of expertise, and launched an attire enterprise stepping up with that very same creativity and ambition,” he mentioned. “It is an unimaginable time to hitch the model and construct on that momentum.”
Flannery’s first huge job will not be constructing on Good Good’s momentum, however relatively determining the right way to comprise the fallout from the advert and shore up the group’s industrial prospects.
The advert that brought on the firestorm — which has been pulled — confirmed one among Good Good’s cofounders, Garrett Clark, working towards a feminine member of the group, Alexis Miestowski, and shoving her to the bottom. Standing over her, he says, “Don’t contact my new driver,” earlier than choosing it up himself and hitting a shot.
Kendrick, the CEO, informed Front Office Sports that he did not view the advert earlier than it ran and that the advertising and marketing crew oversaw it. An individual near the corporate mentioned two individuals from advertising and marketing had been let go. Good Good beforehand apologized for the advert’s content material.
The advert has impacted Good Good’s enterprise past the lack of its Callaway partnership.
Retailers, together with Dick’s Sporting Items and its subsidiary, Golf Galaxy, eliminated Good Good merchandise from cabinets, and the golf group stepped away because the title sponsor of a fall PGA Tour occasion.
Inventive company This Will Be Good introduced it had ended its relationship with Good Good, noting it had no involvement within the advert.
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