Rashmika-Vijay’s Wedding Planner on the Extreme Secrecy Around Their Wedding

Q: Which was your first high-profile marriage ceremony?

Priya Maganti: I’d say Virosh (Vijay and Rashmika), contemplating its recognition. Now we have finished a number of different high-profile weddings as nicely, together with Venkaiah Naidu Garu’s granddaughter and Ramoji Rao’s granddaughter’s occasions. We additionally did P V Sindhu’s, which was undoubtedly high-profile. However while you take a look at the dimensions of recognition and public consideration, I believe Virosh stands out. Having two celebrities, each the bride and the groom, provides a number of weight to the marriage. So, I’d contemplate Virosh the high-profile marriage ceremony that actually stands out for me.

Q: Take us down reminiscence lane of the Rashmika-Vijay marriage ceremony. What number of months of labor went into it?

Priya Maganti: I joined on the finish of April 2025, and the marriage and reception ran by the primary week of March 2026. So, I used to be concerned for over 10 months. From selecting the venue to constructing the whole lot from scratch and executing the celebrations, Crew RVR and I dealt with all of it.

Q: What was probably the most difficult factor concerning the Virosh marriage ceremony?

Priya Maganti: Essentially the most tough half was preserving the marriage utterly personal. From the beginning, the temporary was clear: no details about the marriage or footage from the celebrations ought to come out. So, defending their privateness and, extra importantly, honouring the belief they positioned in us grew to become our highest precedence.

This prolonged from briefing my very own staff to speaking the identical expectations to all our vendor companions. I felt everybody dealt with their roles with honesty and duty. We additionally needed to ask company to not share an excessive amount of info or publish footage till after the marriage. We had to make sure telephones have been lined and that nobody took footage through the occasions.

We have been so explicit about privateness that after their marriage ceremony, it took us one or two weddings to get again to regular. I bear in mind seeing folks utilizing their telephones on the weddings that adopted and pondering, ‘Oh, proper, utilizing telephones at weddings is definitely quite common!’ We had develop into so paranoid about it throughout Vijay and Rashmika’s marriage ceremony that we needed to remind ourselves that not each marriage ceremony is a celeb marriage ceremony the place it’s important to cowl telephones or limit their use.

When the precise day arrived, all of us had tears in our eyes. Sindhu was emotional and crying, and it grew to become a really emotional second for all of us. (Photograph: PR Handout)

Q: We might additionally love a flashback of PV Sindhu’s huge day. How would you describe the expertise?

Priya Maganti: With P V Sindhu, the expertise was very particular. All through the marriage planning course of, she stored taking part in and coaching, and dealing extremely laborious. We typically met at 12 at night time due to her schedule.

Knowing Sindhu’s journey, how a lot she has sacrificed and the way laborious she has labored to characterize the nation made the marriage much more significant for us. She had a really clear imaginative and prescient of how she wished to look as a bride and, extra importantly, how she wished to stroll down the aisle in the direction of Venkata Datta.

We deliberate each element round that imaginative and prescient and even did rehearsals for the massive second. When the precise day arrived, all of us had tears in our eyes. Sindhu was emotional and crying, and it grew to become a really emotional second for all of us.

I believe if you end up a part of a pair’s journey for thus lengthy, and you recognize their background and their story, particularly while you see a love that’s so pure, you begin feeling like you might be a part of the household. You nearly stay that second with them, that feeling of, ‘The day has lastly arrived, and she or he’s getting married.’

Q: Excessive-profile weddings are all about grandeur, expectations, and most significantly privateness. How do you navigate these?

Priya Maganti: It’s positively not straightforward. Once we tackle a celeb marriage ceremony, we consciously determine as an organization to not tackle a number of different weddings across the similar time. For us, it’s nearly like selecting one movie star marriage ceremony over three common weddings due to the time and a spotlight it requires, particularly from me because the founder and my staff.

There may be a number of analysis and improvement concerned, together with a number of rounds of thorough checks, whether or not it’s the design, the execution or the general course of, as a result of the stakes are a lot increased. And it’s not nearly how a lot is spent or the expectations of the 2 households. The world additionally expects to see how these celebrities acquired married and what the marriage seems to be like.

So, navigating that stress is tough. Numerous it comes right down to motivating one another and taking it sooner or later at a time. There are ups and downs by the method, however I’ve been very lucky to work with a number of the finest movie star {couples}. They’ve been empathetic and loving, they usually’ve come on board with full belief in us. So, the stress actually comes from the general course of and the profile of the marriage quite than the couple themselves.

Finally, it’s about taking it sooner or later at a time and attending to that ultimate huge day.

Q: Something can go flawed on a marriage day. Do you all the time have a backup plan?

Priya Maganti: Sure, completely. Something and the whole lot can go flawed on a marriage day, and actually the whole lot ought to have a backup plan. Whether or not it’s visitor communication, the general occasion circulation or some other side of the celebration, there are such a lot of shifting components. You are attempting to sew collectively 500 completely different items, and any certainly one of them can go flawed.

As a planner, additionally it is necessary for me to have a pep speak with the couple and their households and inform them, ‘Issues will go flawed, and you’ll have to belief the method. Now we have Plan Bs, and we are going to make sure issues work, however typically issues could not go precisely as you had imagined.’

That dialog is essential as a result of what makes our job simpler when we’ve got to implement a Plan B or repair one thing that has gone flawed is the belief and assist we obtain from the couple and their households. As a result of we’ve got these conversations upfront and set these expectations, we’ve been lucky to obtain unimaginable assist from the households we’ve got labored with.

Having two celebrities, each the bride and the groom, provides a number of weight to the marriage. So, I’d contemplate Virosh the high-profile marriage ceremony that actually stands out for me, says Priya Maganti. (PR handout)

Q: {Couples} and households have their record of calls for and expectations. Do you?

Priya Maganti: Sure. {Couples} and households include their very own want lists and dos and don’ts. As planners, we even have a baseline of issues we comply with primarily based on our expertise. Through the years, we’ve got seen what can doubtlessly go flawed if one thing is finished in a sure method, and we are able to additionally foresee what could possibly be an enormous hit when executed accurately. So, as specialists, our job is to information the couple and their households by that course of.

We clarify the state of affairs, focus on what is feasible and what the implications could possibly be, after which arrive at an answer collectively. Finally, planning a marriage is a journey, and it must be a two-way communication.

Q: Every little thing concerning the Virosh marriage ceremony began trending—from the mehendi to the bride’s look and Rashmika’s mangalsutra. Inform us concerning the behind-the-scenes.

Priya Maganti: I can proudly say that your entire curation, whether or not it was the outfits, jewelry and even Rashmika’s mangalsutra, was designed within the couple’s presence. It was a wonderful collaboration between the couple, the planner, and the designers and stylists.

Regardless of being extraordinarily busy, each of them took the time to be concerned in each resolution that went into the marriage. Every little thing was very private to them, and there was a wonderful purpose behind why they wished a selected design or element.

Nothing was created just because it was trending or due to any social stress to comply with a pattern. Every little thing was very natural and true to them. I believe that’s finally why the marriage went viral and, even as we speak, nonetheless seems to be so contemporary.

Q: Is there an excessive amount of stress when particulars of high-profile weddings get leaked?

Priya Maganti: It’s nearly a do-or-die scenario when particulars of a high-profile marriage ceremony get leaked as a result of the primary one that will get blamed is normally the marriage planner…even when the knowledge could have come from the household or prolonged relations.

It additionally will get rather more sophisticated when info begins getting out. In truth, preserving issues utterly beneath wraps helps me as a planner as a result of it takes away a few of that stress. When nothing is out within the public area, the seller companions who’re on board additionally perceive the significance of confidentiality, and everybody works to keep up it.

It’s a giant duty. Even as we speak, I really feel that stress with each marriage ceremony I tackle.

It’s nearly a do-or-die scenario when particulars of a high-profile marriage ceremony get leaked as a result of the primary one that will get blamed is normally the marriage planner…, says Priya Maganti.

Q: Do you get to benefit from the celebrations on the ultimate day—benefit from the fruits of your laborious work?

Priya Maganti: Do I get to benefit from the celebrations? I’m undecided I’d name it that as a result of I’m nonetheless working quite a bit on the day. However I positively expertise an adrenaline rush. After spending 10 months planning the whole lot and wanting each element to be good on the massive day, there’s a enormous sense of aid while you see all of it coming collectively.

Slowly, the anxiousness and stress begin coming down, and then you definitely immediately really feel this excessive of, ‘I’ve finished this, and the whole lot went nicely.’ I loosen up slightly and permit myself to soak up the second. So, it could not seem like enjoyment from the skin, however there may be a number of happiness and pleasure on the within.

Q: How have Indian weddings advanced over time?

Priya Maganti: I really feel Indian weddings have been extra like templates earlier. The make-up needed to be a sure method, you needed to put on a sure lehenga and jewelry, the rituals needed to be finished in a selected method, and even the mandap or the venue got here with a sure set of expectations. There was additionally this concept that you simply needed to invite your whole prolonged household, 100, 1,000 or much more folks, as a result of that was how weddings had all the time been finished.

I believe now weddings have gotten rather more about what the couple truly needs. In the event that they need to have a restricted visitor record of 200, they’re comfy doing that, even when weddings of their household have historically had 1,000 or 2,000 company. The identical applies to what they put on, how they have a good time and even which traditions they select to comply with.

I additionally really feel mother and father are giving their 100 per cent assist to that. After all, some households have sturdy expectations about how issues needs to be finished, however finally everybody involves a center floor and creates a marriage that works for the couple and the household.

Q: You’ve gotten labored with {couples} throughout cultures. What’s the expertise of engaged on weddings from completely different states?

Priya Maganti: I like working throughout cultures and with {couples} from completely different states. What bonds the whole lot collectively is love, and it’s so clear in each marriage ceremony we do. I believe that’s what retains us going, even when the method might be advanced and irritating.

What actually offers us happiness is seeing the love and bond between two households, even once they come from utterly completely different areas and cultures. On the similar time, we get excited to study new cultures and perceive how we are able to curate the celebrations and occasion circulation in a method that brings each cultures collectively.

Working with completely different states and cultures is definitely very thrilling. It offers us a chance to create one thing significant to each households.

Q: Within the upcoming marriage ceremony season, what are the massive tendencies you count on?

Priya Maganti: I believe the most important pattern we’re going to see is weddings changing into rather more experiential and personalised, from each the couple’s and the household’s perspective.

I’ve stated this on a number of events. Even while you take a look at Vijay and Rashmika’s marriage ceremony, the takeaway shouldn’t merely be that he wore a number of gold and due to this fact that turns into the following pattern. The takeaway is that he selected one thing that resonated with him personally. That’s what {couples} needs to be , discovering what feels genuine to them quite than merely following what anyone else has finished.

Going again to 1’s roots is one other pattern I’m seeing develop stronger. Whether or not it’s tradition or rituals, it’s about discovering methods to convey these components into a marriage in a extra modern method whereas nonetheless staying linked to the place you come from.

Somewhat than making a marriage extravagant for its personal sake, I believe {couples} more and more need that means behind the whole lot they do. For me, that’s the place the way forward for weddings is headed.

Q: Vacation spot weddings have gotten extraordinarily fashionable. What goes on behind the scenes?

Priya Maganti: Vacation spot weddings are very completely different as a result of you aren’t simply planning a marriage; you might be planning a complete expertise for the couple and their company. Expectations normally concentrate on creating one thing private, immersive, and memorable, quite than merely making it grand.

We see {couples} changing into rather more aware of how they need company to expertise the marriage, from the welcome and hospitality to the meals, leisure, design, and total circulation of the celebrations. There may be additionally a higher emphasis on personalisation, with {couples} wanting the vacation spot and the celebrations to replicate their personalities and their story.

{Couples} are more and more searching for experiences with a way of place which are thoughtfully curated and provides company one thing they are going to bear in mind lengthy after the marriage.

Q: Which worldwide marriage ceremony locations are extra fashionable amongst Indians, and which Indian locations are fashionable amongst NRIs?

Priya Maganti: Vacation spot preferences hold evolving, however I see {couples} more and more wanting past a vacation spot’s recognition and asking whether or not it suits the form of marriage ceremony they need to create.

Internationally, locations that provide good hospitality, stunning settings, ease of entry and the power to create an entire marriage ceremony expertise proceed to be fashionable amongst Indian {couples}. Inside India, we’re additionally seeing sturdy curiosity in locations that provide a particular sense of place, whether or not it’s a palace, a seaside, the mountains or a wonderful heritage setting.

For NRIs particularly, there may be additionally an emotional connection to getting married in India. They need to convey their households and pals again to the nation and expertise Indian traditions, hospitality and celebrations in a method that feels genuine but in addition modern.

PV Sindhu on her marriage ceremony day. (PR handout)

Q: The costliest or lavish marriage ceremony you will have labored on?

Priya Maganti: I would favor to not focus on particular weddings or numbers, as a result of each marriage ceremony has its personal necessities and priorities. However usually, for a large-scale marriage ceremony, the spend is unfold throughout a number of areas: the venue and hospitality, manufacturing and décor, meals and beverage, leisure, logistics, and visitor expertise.

Through the years, {couples} have develop into rather more considerate about the place they need to make investments. It isn’t essentially about spending probably the most on one explicit factor; it’s about figuring out what issues most to them and investing there.

For me, the main target has all the time been on making a cohesive expertise the place each factor has a function, quite than merely making a marriage costly or extravagant.