Whereas spend administration, payroll, and funds have made actual progress over the previous decade, billing, collections, and income recognition stay mired in spreadsheets, countless guide entry, and a patchwork of instruments that buckle underneath customized offers or advanced pricing schemes comparable to utilization tiers and ramps.
Sequence modifications the sport completely. It rolls out in days, adapts to any pricing modifications on the fly, and deploys AI brokers to handle your entire contract-to-cash move.
Recent off 10x ARR progress, the corporate simply closed a $20M Collection A led by 645 Ventures. A16z, Firstminute Capital, Ardour Capital, Dig Ventures, Vor Capital participated, together with CFOs from Decagon, Klaviyo, and Clever, bringing complete funding to $38M.
Eliminating guide finance drudgery
CEO Riya Grover based Sequence after a decade observing the challenges confronted by finance groups in software program firms.
Grover explains, “Right here’s what’s occurring in finance groups – sensible individuals spend 80% of their time on repetitive duties like calculating invoices by hand, chasing unpaid payments, and reconciling transactions, whereas income slips by the cracks as a result of advanced contracts are laborious to trace. Gross sales shouldn’t be constrained by what the billing engine can help. With Sequence, groups can value and promote in the best way that’s finest for purchasers and the enterprise, whereas Finance has peace of thoughts realizing each contract, irrespective of how customized, is dealt with precisely.”
At its core, Sequence contains a foundational information mannequin supporting any contract complexity, comparable to seat overages, pricing ramps, momentary reductions, or milestones, overlaid with strategic AI brokers: a contract agent that converts signed offers into billing schedules synced to CRM and ERP; a dunning agent automating follow-ups and fee reconciliations; and an bill assessment agent detecting anomalies pre-send, all monitored through a “watchtower” command heart for seamless human-AI handoffs.
Grover elaborated to TFN, “We have constructed a proprietary foundationaldata mannequin which fashions any pricing or bespoke contract construction (comparable to utilization tiers, seat overages, milestone-based, advanced ramps, and momentary reductions). This allows us to automate quoting, billing, invoicing, and AR for B2B firms, delivering seamless workflows and full accuracy. “
The platform additionally options instantaneous adaptability, full oversight with out sacrificing management, and automation of over $1B in annual bill quantity for 100+ clients, together with Runway, Invoice.com, and Moonpay, lowering billing time from days to hours.
In contrast to rivals comparable to Stripe Billing, Zuora, or Chargebee, Sequence deploys quicker, stays correct by design, and avoids turning into an engineering undertaking.
What’s subsequent?
The $40M complete raised up to now fuels the enlargement of the agent roadmap to eradicate guide finance work throughout operations, with hires in engineering and go-to-market to seize the disruption-ready order-to-cash house.
Grover concludes, “With the brand new capital, we’ll develop our engineering, product and go-to-market groups to construct the class chief in income automation for next-generation finance groups. Our objective is to advance agentic automation in income operations such that brokers more and more tackle operational duties, and leverage contract and income information to offer strategic steering and improved controls for finance groups.”
“Sequence is remodeling income operations with AI that’s quick, correct, and versatile sufficient for any contract. Their strategy lastly provides finance groups the management and effectivity they’ve been ready for, whereas adapting to probably the most advanced offers. We’re excited to help Riya and the staff as they scale Sequence into the category-defining platform for income operations,” says Nnamdi Okike & William Hess of 645 Ventures.
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