Paddle co-founder snaps $13M for GoodFit to transform GTM in the age of AI — TFN

GoodFit, the info platform reshaping how corporations strategy go-to-market (GTM), has raised a $13 million Sequence A spherical. The funding was led by Notion Capital, with participation from Salica Investments, Inovia Capital, Robin Capital, Widespread Magic, and Andrena Ventures. 

The Sequence A funding opens a brand new chapter. The funds may also speed up the event of options that deliver execution nearer to the palms of income leaders. By reducing boundaries to entry and increasing its intelligence layer, GoodFit is positioning itself because the spine of recent business methods. Its purpose is simple but formidable: to make world-class go-to-market execution accessible to each enterprise.

From Paddle roots to a worldwide mission

The corporate was launched by Harrison Rose and Aleksander Bury, who beforehand labored collectively at Paddle. Rose, Paddle’s co-founder, scaled the enterprise from inception to $100 million in income, whereas Bury constructed inside instruments that mapped markets and sharpened gross sales execution. These early experiments laid the groundwork for what would grow to be GoodFit, a platform that equips business leaders with configurable, data-driven instruments for focusing on, prioritisation, and execution.

Their imaginative and prescient grew out of frustration with outdated gross sales fashions, the place sprawling groups juggled instruments they barely used. As an alternative of counting on sheer headcount, GoodFit provides income leaders direct management. It fuses proprietary market information with first-party efficiency insights, enabling them to pinpoint prospects, match gross sales reps to the appropriate accounts, and predict the simplest outreach methods.

Measurable outcomes for high-growth corporations

GoodFit is already delivering influence for among the world’s fastest-growing companies. HR software program chief Personio has lower deal creation time by 60%, whereas income operations platform Clari expanded its market protection by over 20%. Chili Piper, a requirement conversion software, reviews saving gross sales representatives greater than 10 hours every week, translating into substantial value efficiencies.

These examples spotlight how the platform turns intelligence into actionable outcomes. By permitting leaders to optimise buyer acquisition prices dynamically, GoodFit ensures that business progress isn’t solely quicker but additionally extra sustainable. Its potential to combine market evaluation, marketing campaign execution, and channel optimisation into one system units it aside from conventional gross sales approaches.

GoodFit’s momentum displays a broader shift in how corporations scale. As an alternative of constructing huge gross sales groups and hoping for effectivity, organisations are actually demanding precision, pace, and measurable outcomes. With its confirmed outcomes and contemporary backing, GoodFit is ready to grow to be a defining participant within the subsequent technology of GTM technique.

“GoodFit was constructed to unravel these challenges in a market being remodeled by automation and AI,” stated Harrison Rose, CEO and co-founder of GoodFit. “Excessive-quality, particular information is the gas these programs want. With out it, ideally suited buyer profiles (ICPs) keep shallow and outreach stays generic. However as AI begins to tackle extra of the work historically carried out by people, the chances increase dramatically. Information is turning into the central enter for each GTM choice — from which cohorts to focus on, to which channels to make use of, methods to deploy reps, and even methods to optimise buyer acquisition value (CAC) in actual time. That’s the longer term we’re constructing at GoodFit.”

Itxaso del Palacio, Accomplice at Notion Capital, stated: “We noticed what Aleks and Harrison had been constructing inside Paddle and had been thrilled once they determined to productise it for the broader market, understanding how nicely they might execute independently. GoodFit has demonstrated clear demand, which now we have seen from inside our personal portfolio, and the staff’s potential to do that whereas bootstrapped is much more spectacular. They’re sitting on prime of an enormous market alternative with the rise of automation and AI in gross sales, one we all know Aleks and Harrison will benefit from as skilled operators.”