‘Kudiye, sona sirf gehna nahi hunda…’: 8 women share how buying jewellery celebrates legacy, self-worth and freedom | Lifestyle News

Custom and legacy

For Anita Harisinghani, a medical dietitian, Dhanteras has at all times been about greater than procuring — it’s about investing in one thing that symbolises prosperity and continuity. Coming from a Sindhi household, she grew up watching her elders buy gold, silver, and even brass utensils as a mark of fine fortune and family stability.

“It’s believed that purchasing one thing helpful on this present day invitations Goddess Lakshmi’s blessings and ensures abundance all year long,” she mentioned. “Many Sindhi households purchase at the very least a small gold coin or decoration yearly — even when modest — as a gesture of respect to custom and wealth preservation.” Over time, she added, this ritual grew to become a manner for ladies to really feel financially empowered, taking satisfaction in unbiased funding choices whereas staying rooted in tradition.

For Dr Smriti Pandey, director at Asian Hospital, Faridabad, jewelry is deeply emotional. Her first main buy — a diamond bangle — was a present to herself after a hard-earned promotion. “It was a bit of sparkle to mark a protracted journey of exhausting work and self-belief,” she mentioned. Rising up, Dhanteras meant watching her mom purchase a small gold or silver merchandise yearly — a ritual she now continues along with her daughter.

“Yearly, we choose one thing collectively — typically a silver coin, typically a pendant — to have fun new beginnings,” she mentioned. “Each bit jogs my memory of a chapter in life, from being a younger physician to balancing work, house and motherhood. That’s what makes it really treasured.”

For Purva Bhatia, assistant supervisor at Maharana of Mewar Charitable Basis, gold shopping for is a household custom. “My dad and mom at all times purchased gold on Dhanteras yearly. It was all used throughout my wedding ceremony. We additionally purchase a bit of one thing for Lalanji (Lord Krishna) as a present,” she mentioned.

For some, nonetheless, the act is much less about ritual and extra about independence.

Freedom and empowerment

For Kashish Dixit, a PR government in her early 20s, shopping for gold symbolises self-respect and monetary freedom. “I’ve at all times loved wearing gold jewellery as a result of it enhances my character and doubles as a safe financial savings technique,” she mentioned. “Once I lastly purchase a chunk, it feels extremely rewarding — proof that I’ve remained regular, disciplined, and unbiased.”

For Richa Tiwari, an entrepreneur, her first gold chain represented liberation. “Inside six months of leaving my company job to freelance, I earned sufficient to purchase myself a gold chain price Rs 70,000. It wasn’t simply jewelry — it was my first image of freedom and proof that I may construct one thing by myself,” she mentioned.

Divya PS, head of enterprise growth (market) at CureFit, grew up in a tier-2 metropolis the place “ladies have been handled like liabilities”. Decided to rewrite that narrative, she saved as much as purchase gold jhumkas for her wedding ceremony. “My sister and I additionally saved cash to reward our mom diamond earrings in 2018. She wore them throughout my wedding ceremony,” she mentioned.

For PR skilled Jainsi Juneja, jewelry is steeped in household emotion. “My mom at all times says, ‘Kudiye, sona sirf gehna nahi hunda, eh te khushiyan da nishaan hunda ae’ (gold isn’t just jewelry, it’s an emblem of pleasure, blessings and exhausting work),” she shared. Her grandmother’s first bangle, purchased along with her personal earnings, was a press release of independence in an period when ladies hardly ever spoke of cash. “Once I purchased my first piece, it wasn’t in regards to the worth — it was about celebrating self-worth, a reminder that each girl’s journey deserves to shine,” she mentioned.

Divya P S wore gold jhumkas she purchased herself throughout her wedding ceremony (Credit score: Divya P S)

Funding vs indulgence

In keeping with social media supervisor Teena Tailang, month-to-month financial savings schemes and lab-grown diamonds have modified how middle-class buyers store for jewelry. “For a lot of ladies, jewelry as we speak is much less about funding and extra about indulgence — a reward for his or her efforts, a way of life improve, or a method to specific themselves,” she mentioned.

Is investing in jewelry protected?

In keeping with Mukesh Pandey, director of Rupyaa Paisa, investing in jewelry is each emotional and sensible. “Gold and diamond items aren’t simply adornments. They’re property you’ll be able to contact, maintain, and go on,” he mentioned. Over time, gold has confirmed to be a dependable hedge in opposition to inflation, making it a strong long-term retailer of worth.

Pandey suggested consumers to remain cautious and knowledgeable: “All the time select trusted jewellers and search for BIS or GIA certifications to make sure purity. Examine making expenses, resale insurance policies, and preserve all buy paperwork protected. Keep away from impulse buys or offers that appear too good to be true.”

When approached thoughtfully, jewelry isn’t simply luxurious — it’s a timeless funding that carries each emotional and monetary price.

In keeping with Drik Panchang, essentially the most auspicious instances to purchase gold this Diwali season are:

Pushya Nakshatra: Wednesday, October 15, 2025, from 6.22 am to 12.00 pm

Dhanteras: Sunday, October 19, 2025, from 6.25 am to 1.51 pm.

DISCLAIMER: This text is predicated on data from the general public area and/or the specialists we spoke to. All the time seek the advice of your well being practitioner earlier than beginning any routine.