ShopMy raises $70M at $1.5B valuation to redefine social commerce with curated shopping — TFN

ShopMy, the curated commerce infrastructure firm, has secured $70 million in new funding at a $1.5 billion valuation. The spherical was led by Avenir, with participation from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures. Strategic traders like Sofia Richie, Gregg Renfrew, and Aimee Music additionally joined, underscoring ShopMy’s rising affect in mixing tradition, commerce, and neighborhood.

A platform constructed on style

Based in 2020 by Harry Rein, Tiffany Lopinsky, and Chris Tinsley, ShopMy started by empowering creators to share genuine product suggestions. It has since advanced right into a full-fledged ecosystem that connects manufacturers, curators, and shoppers by a shared sense of style and belief. The corporate’s platform replaces impersonal algorithmic feeds with human curation. Its “Circles” characteristic permits customers to discover personalised buying feeds curated by a number of trusted creators.

This method has helped ShopMy stand out in a crowded social commerce area. It presently helps greater than 185,000 tastemakers and 1,200 premium model companions, attaining over $1 billion in annual platform gross sales. The corporate’s give attention to quality-driven creators and significant model partnerships has positioned it because the go-to infrastructure for lasting model relevance reasonably than fleeting advertising developments.

Sustained development and profitability

ShopMy’s enterprise mannequin is constructed for resilience. The corporate reported 200% year-over-year income development and has remained worthwhile since 2024, a uncommon feat amongst growth-stage shopper platforms. Since launching its shopper platform in August, ShopMy customers have created 30,000+ Circles and 150,000+ wishlisted merchandise, illustrating the demand for community-driven commerce rooted in real-world affect.

Its skilled instruments and efficiency analytics allow creators and types to collaborate seamlessly whereas sustaining transparency and inventive management. ShopMy’s consumer roster contains high-end names like Gucci, Internet-a-Porter, Rhode, and West Elm, demonstrating the platform’s credibility amongst each legacy and rising luxurious manufacturers.

Constructing the brand new model working system

With contemporary capital, ShopMy plans to speed up product growth for what it calls the “new model working system.” The imaginative and prescient is to create a cohesive digital infrastructure the place manufacturers, creators, and shoppers work together by genuine storytelling and shared discovery.

Headquartered in New York Metropolis with a staff of over 140 professionals, ShopMy now operates in additional than 130 nations, persevering with its mission to merge tradition and commerce. By inserting style and belief on the middle of the buying expertise, ShopMy is not only altering how folks purchase. it’s redefining how manufacturers earn lasting relevance in a world pushed by authenticity.

“ShopMy is essentially a guess on authenticity and that lasting model worth comes by curation and style over adverts and algorithmic suggestions, enabling shoppers to find and purchase the world’s greatest merchandise,” mentioned Harry Rein, CEO of ShopMy. 

“Phrase of mouth has all the time been probably the most highly effective drive in commerce, and we’re constructing the infrastructure to make it scalable,” mentioned Tiffany Lopinsky, President of ShopMy. “Now we have deep conviction that curators are the way forward for model distribution for the following era of tolerating firms. This funding lets us remodel private enthusiasm into measurable outcomes at.”

“ShopMy has cracked the code on making creator commerce work for elevated manufacturers with out diluting their positioning,” mentioned Andrew Sugrue, Founder at Avenir. “After we evaluated the chance, the explosive development was simple—they’ve created a whole resolution that’s taken off in 2025, representing a essentially higher model of how commerce ought to work.”