MrBeast Is Hiring a ‘Head of TikTok’; What the Job Entails

MrBeast is YouTube’s biggest creator, racking up probably the most subscribers on this planet with over 465 million. On TikTok, he hasn’t fairly captured the throne and is in third place, with practically 125 million followers, behind influencers Charli D’Amelio (over 155 million) and Khaby Lame (over 160 million).

That might be set to alter. There is a signal that the content material creator, whose actual identify is Jimmy Donaldson, is doubling down on TikTok in 2026. His firm, Beast Industries, is trying to rent a brand new “head of TikTok” this 12 months, in line with a current job posting.

This new rent shall be tasked with “setting the TikTok technique” and “scaling MrBeast’s presence to new ranges of creativity and efficiency” on the app, per the itemizing. The TikTok lead will construct a small group targeted on experimenting with movies, analyzing efficiency knowledge, and “making certain each put up feels unmistakably ‘Beast.'”

One former MrBeast staffer, who reviewed the job itemizing, advised Enterprise Insider that the objective gave the impression to be discovering somebody who “eats, breathes, lives, and absolutely understands TikTok” and is aware of easy methods to pounce on traits.

Donaldson has good cause to spend money on TikTok this 12 months. The app now has over 200 million customers within the US, the place it not too long ago escaped a ban by signing a joint-venture deal. MrBeast’s sweet and chocolate model, Feastables, additionally not too long ago launched on TikTok’s e-commerce platform, Store, promoting round 11,000 merchandise so far, in line with in-app tallies.

Whereas YouTube stays MrBeast’s largest media platform, the content material creator has been branching out past it for years.

His Instagram account not too long ago crossed 84 million. He has “Beast Video games,” a well-liked present on Amazon Prime Video, and licenses his movies to different streaming platforms, equivalent to Tubi. Dubbing his movies into completely different languages has additionally helped them unfold worldwide and allowed him to put up them on non-US platforms like Bilibili in China.