How to Apply for 7-Day Lakeland Challenge

As a part of the initiative, a choose group of worldwide travellers shall be invited to spend every week within the Finnish Lakeland, a area recognized for its huge scenic magnificence—glowing lakes, dense forests, and rolling hills that stretch endlessly throughout the panorama.

“An rising variety of worldwide vacationers come to Finland trying to find the key to happiness, but Lakeland continues to be an undiscovered gem for a lot of,” Heli Jimenez, senior director of worldwide advertising and marketing at Enterprise Finland, advised Euro Information. “It’s the area Finns themselves return to once they wish to loosen up actually, and the right vacation spot for anybody trying to step away from the noise of on a regular basis life.”

The marketing campaign additionally incorporates a video that captures the essence of a Finnish summer time. It describes how locals embrace the season. “Finland is the happiest nation on the earth. We’ve got 4 seasons, and we love all of them. However essentially the most pricey to us is summer time as a result of that’s when we’ve got our summer time vacation. Finest time of the entire 12 months,” it mentioned.

“When it begins, we pack and head to our lakeside cabins. There we’ll discover our state of happiness and our pure stream. We get up or sleep late. Then we head out – out to hike, out to bike, out to see associates. Then we grill, and after sauna and lake, we chill. Then repeat,” the video added.

Find out how to apply for a free week in Finland?

Functions for the 7-Day June problem are open globally, and individuals should observe two steps. First, candidates must create a social media video on Instagram or TikTok with a associate, introducing themselves and answering the immediate: “What do you think about a Finnish summer time vacation in Lakeland trying like?”

Second, they have to full the appliance kind on the official web site and add the hyperlink to their social media put up.

Members can apply with anybody they select—be it a associate, buddy, member of the family, or neighbour—so long as each people are at the least 18 years outdated. The deadline to use is March 29, 2026, at 11.59 pm EEST (3.29 am IST).