As The Masters teed off on Thursday on the rarefied Augusta Nationwide Golf Membership, on the small regional airport 11 miles away, a whole lot of personal jets have been endeavor their annual pilgrimage to the billionaires’ favourite golf event.
On Thursday, practically 300 plane arrived on the Augusta Regional Airport, about 5 occasions the everyday variety of arrivals and departures mixed, based on knowledge from FlightAware.
The plane, many registered to constitution and fractional possession firms like NetJets and VistaJet, got here from tony places, reminiscent of Palm Seashore, Florida, and Hilton Head, South Carolina.
To organize for the inflow this yr, the airport, which prices as a lot as $4,000 per plane to land, employed extra employees, elevated the variety of gas vehicles, and expanded plane parking, based on a letter despatched to plane operators.
“It is organized chaos to us,” Lauren Smith, the Augusta Regional’s assistant director of selling and public relations, advised Enterprise Insider forward of last year’s tournament, throughout which third-party flight monitoring knowledge confirmed greater than 2,100 non-public flights flying out and in of the airport.
The Masters, together with the Tremendous Bowl and System 1 races, is without doubt one of the largest occasions of the yr for private jet operators, who use the golf event to market and mingle with their rich clientele.
NetJets hosts an annual social gathering with A-list leisure, and Wheels Up, which booked over 150 flights to and from the event final yr, opens a clubhouse for its members, the place golf personalities report stay podcasts and a style illustrator captures company’ outfits.
VistaJet rents a personal house close by and hosts its members for programming, together with dinners, stay leisure, and visits from golf insiders.
“We give them one thing they by no means need to eliminate,” Matteo Atti, the chief advertising and marketing officer of VistaJet’s mum or dad firm, Vista International, advised Enterprise Insider of his firm’s membership perks final yr.
The Masters is a premier occasion on the billionaire social calendar. In previous years, the jets of Nike CEO Phil Knight and investor Herbert Allen Jr. have made the journey.
Whereas official tickets to the Masters, given out by means of a lottery system, are comparatively cheap — $160 per day, at most — they’re exhausting to come back by. Although the event prohibits reselling tickets, they’re obtainable on resale websites, the place they value exponentially extra. Within the days main as much as the occasion, resale passes have been going for upward of $50,000.
When you’re by means of the door, although, relaxation assured that your meals will not value a lot. The value of the event’s well-known pimento cheese sandwich hasn’t budged in years: $1.50.
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