The continued reminiscence chip disaster remains to be hitting smartphone costs and offers. Final month, Samsung hiked the price of the then nine-month-old Galaxy Z Fold 7, alongside a $280 increase for the 1TB Galaxy Tab S11 Ultra.Within the Korean firm’s defence, it has continued to low cost the place it may — as is the case with the brand new Galaxy S26 Extremely worth lower.
Besides the brand new deal does not fairly match as much as an analogous promotion for the Galaxy S25 Extremely on the similar time final 12 months.
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Samsung Drops Galaxy S26 Extremely Worth
The Samsung Galaxy S26 Extremely simply obtained a brand new worth lower, but it surely does not match an analogous promotion for the Galaxy S25 Extremely final 12 months. (Photograph by Joan Cros/NurPhoto by way of Getty Photographs)
NurPhoto by way of Getty Photographs
The excellent news is that Samsung has dropped the value of the Galaxy S26 Extremely. All storage fashions are $200 cheaper, with the flagship now beginning at $1,099.99 as a substitute of its common $1,299.99 worth.
A $200 saving is to not be sniffed at. That is a strong low cost for a telephone that launched two months in the past. Nevertheless it’s additionally a barely much less spectacular deal than the equal low cost the Galaxy S25 Extremely obtained on Could twelfth final 12 months, which I reported on at the time.
The deal construction is comparable. Samsung knocked $230 off the Galaxy S25 Extremely if no telephone was traded in, and that got here with a collection of free software program trials and discounted equipment.
There are different key variations to final 12 months’s promotion. The Galaxy S25 Extremely got here with three free months of Samsung Care Plus, whereas the Galaxy S26 Extremely doesn’t. The long-running “APP5” low cost code that knocked 5% off a Samsung buy when purchased via the Samsung Store app not works both.
Buyers are dropping out in a few methods right here. Whereas Samsung remains to be discounting, it has trimmed offers on the edges. Earlier than the Galaxy S26 sequence launched, leaks instructed Samsung would be more reserved with promotions due to the reminiscence chip disaster hitting its revenue margins. These appear like early examples of that.
Samsung Galaxy S26 Extremely Commerce-In Costs Additionally Disappoint
Samsung’s trade-in costs for equal units final Could and right now additionally don’t fairly match up. Evaluating equivalently aged units, the hole is evident.
- Galaxy S21 Extremely, Could twelfth 2025: $300. Galaxy S22 Extremely right now: $260.
- Apple iPhone 13 Professional, Could twelfth 2025: $250. iPhone 14 Professional right now: $214.
With that mentioned, $200 off the Galaxy S26 Extremely is a strong low cost in a market the place costs are solely going upwards. Samsung is strolling a high quality line between sustaining its aggressive low cost technique and defending income within the face of excessive manufacturing prices. We’ve seen how that performs out elsewhere—worth hikes for the bottom Galaxy S26 and Galaxy S26 Plus, the temporary axing of the double storage pre-order deal, and now trimmed reductions and trade-in costs making up the shortfall.
This technique is more likely to proceed till RAM costs drop, which could not occur this 12 months. Analysts from IDC do not count on reminiscence costs to stabilise till late 2027, whereas Gartner estimates a 130% surge in mixed DRAM and SSD costs by finish of 2026. Weaker Galaxy S26 Extremely offers are in all probability right here to remain for some time.
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