This as-told-to essay is predicated on a dialog with Jill Gardner, household president on the Laird Norton Firm. It has been edited for size and readability.
Once I married my husband, Doug, I additionally married into his family business.
My husband and his cousins are the fifth era of his household to personal the Laird Norton Firm. The enterprise was based in 1855 by two brothers and their cousin as a lumber operation. At present, we’re an funding agency that is concerned with quite a lot of sectors.
I used to be 24 once I acquired married, and I did not have a clue what was occurring with the enterprise. That began to alter when my daughter was born. I actually began to concentrate to how uncommon this legacy is. As I learn up on our household historical past, I turned completely fascinated.
The enterprise retains distant cousins linked
I grew up in a nuclear household with two brothers. We love one another, however we do not have so much in frequent. There is not any shared purpose holding us shut, particularly now that our parents have died, so typically holding in contact feels exhausting.
In my husband’s household — now my household — the corporate fills that position. At present, there are 551 relations in seven international locations who all share the frequent expertise of proudly owning and serving to run the family business.
The household performs an energetic position in operating the corporate and forming its strategic planning. Relations elect the board of administrators, which has seven relations and 5 non-family members, together with the CEO.
Due to this, our prolonged household has extra in frequent than simply being distant cousins. We disagree about the whole lot beneath the solar, however agree about making the fitting resolution for the corporate. We share an affinity for the enterprise as a result of it is a part of our household legacy. I got here to essentially respect and admire that.
We produce a journal and host occasions
Fortunate for me, the Laird Norton household has all the time been very open to bringing married-in relations into the enterprise. A part of that was by means of necessity. Many of the second era of the household had been ladies, so the boys they married had been delivered to the desk. At present, not all spouses take possession of the corporate, however they’ll.
As household president of the corporate, my position is to maintain relations engaged. I assist produce the Laird Norton household journal, which is considerably just like an alumni journal. It is a spot for the household to inform its story — the whole lot from writing about private pursuits, to sharing household journeys, to asserting new infants and spouses. We have not too long ago welcomed the primary Eighth-generation member of the household.
We additionally get collectively annually. This summer season, about 350 relations will meet in Salt Lake Metropolis for our annual summit. That is the place we have now a stakeholder assembly and speak about targets. After all, it is enjoyable too. My youngsters, who are actually grown, beloved going to those occasions to meet up with their cousins. That created an genuine, real connection as they carry this legacy ahead.
We deal with holding youthful relations engaged
There is a saying with household enterprise that the majority go “shirtsleeves to shirtsleeves” in three generations, which means the wealth is constructed, then misplaced once more. That may have occurred with Laird Norton, however we had a third-generation member of the family with the drive of a founder. He helped set up an organization that might stand the take a look at of time.
When my husband was rising up, the corporate was much less intentional about participating relations. The cousins who’re his age jokingly name themselves “the misplaced era.”
Now, they’ve fully modified issues for his or her youngsters and grandchildren by being very intentional about bringing youthful generations into the fold. Throughout our summit, we run a camp for youths. Starting at 14, relations can attend the enterprise overview conferences. We’ve got an internship program to assist relations be taught concerning the firm, and a bi-annual “subsequent gen” occasion particularly to interact relations age 21-40.
Persevering with to carry an eighth-generation enterprise takes plenty of work. Having occasions that foster reference to the corporate and the cousins helps us make sure the Laird Norton household legacy continues.

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