This as-told-to essay relies on a dialog with Marc Bowker, proprietor of Alter Ego Comics, a comic book ebook store in Lima, Ohio, and an accompanying e-commerce enterprise. After the Supreme Courtroom struck down a few of President Donald Trump’s tariffs in February, refunds are being issued to some importers. This story has been edited for size and readability.
I hold a spreadsheet of what we have paid in tariff charges, and it is round $16,000 since April 2025. I used to be simply on a two-week trip and a thought ran via my head: “Why am I doing this? We’re by no means going to get this again.”
The tariff refunds are going to the businesses that really paid the import duties on to the federal government, or the Importers of Report, so these will probably be your giant producers or importers. Many retailers like myself are ordering from third-party distributors. As a result of we’re not instantly importing the merchandise, we won’t instantly apply for a refund.
I’ve not gotten solutions about whether or not our suppliers will cross alongside refunds. Even when they do, it turns into very sophisticated as a result of we have handed on a share of the tariff charges to our customers. So if I do ask for reimbursement, do I then flip round and reimburse them?
I feel, sadly, everyone’s out of luck until you are one of many greatest corporations on the earth and have a whole authorized power, HR, and finance groups that may do all of this. For the American small enterprise, I actually do not see anybody getting reimbursed, not to mention passing that on to their prospects.
A ‘unending whack-a-mole of tariffs’
After the Supreme Court decision in February, I hoped issues would return to the best way they have been earlier than. Then Trump introduced one other 10% international tariff charge. The unending whack-a-mole of tariffs simply looks like dying by a thousand paper cuts.
We’re nonetheless being charged a tariff fee from our main provider on each cargo. Our merchandise affected by tariffs embrace collectible motion figures, our largest income driver, which we additionally promote on-line. Gross sales of these merchandise are down 50% from their pre-tariff ranges.
I feel our prospects are both shopping for from corporations that may soak up the tariff costs or holding off on buying as a result of they do not need to pay the additional charge. It is also that as a result of the value of different items has gone up, they’re slicing their luxurious spending. Shopping for a $300 motion determine isn’t as essential as filling up your gasoline tank or shopping for meals when costs are up.
Marc Bowker
Luckily, I’ve a number of income streams. I nonetheless have our brick-and-mortar operation, the place folks spend between $25 and $50 on comics and different merchandise that aren’t topic to tariffs. I’ve began pondering, do I want to tug the plug on merchandise impacted by tariffs as a result of it is creating extra complications than it is price?
There’s additionally lots of rumbling from fellow retailers that these tariffs may very well be a Pandora’s field for producers and that when they see that they’ll cross these charges on and lift the costs of their merchandise, they might not return to the best way issues have been earlier than, even when the tariffs go away.
Small companies need assistance
I’ve been questioning whether or not commerce associations just like the Nationwide Federation of Impartial Enterprise and chambers of commerce — native, state, or nationwide — will work to safe reimbursements for his or her members. Is anyone preventing for small companies in America about these tariffs?
In lots of instances, small businesses are run by solopreneurs or have fewer than 5 or 10 workers members. For our personal sanity, we’ve got to give attention to what we will management — the 4 partitions of our enterprise — moderately than attempting to institute change from the skin, which takes time, cash, and vitality we might not have.
As a substitute of all of us having to concentrate to the modifications within the tariff and refund scenario on our personal, the organizations that signify small companies in America needs to be preventing for us.
In the end, it should fall to particular person small companies to push again, make these telephone calls, and ask questions to determine what is going on on, however I do not count on to get any refunds.
At this level, if issues might return to the best way they have been pre-April 2025, that might be a win in my ebook.






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