How Teen ‘After-Prom’ Kings in LA Monetized the High School Rager

On MyPlots, a bunch will join, create an occasion, and invite individuals. The app permits promoters to focus on individuals who have attended their events previously and textual content friends updates, nevertheless it doesn’t share cellphone numbers with promoters or third events for off-platform use. Friends RSVP and buy their tickets by means of the app, and the corporate takes a 20 % lower of all gross sales. (When it launched final 12 months, the ticketing function distinguished MyPlots from rivals, however they’re catching up. In June, Partiful announced it could offer in-app ticketing.) To make use of MyPlots, customers technically have to be 18, however Schwartz concedes that “individuals discover methods round that.” Stripe, which is built-in into the app, permits customers as younger as 13 if they’ve a mum or dad enrolled on the account.

It’s probably not the tech that units MyPlots aside, which feels novice in comparison with rivals like Partiful. Fairly, it is the cool younger crowd utilizing it for unique, luxurious events—and the way MyPlots markets to them. Scanning the app in mid July 2026 turned up an all-ages rap present at downtown LA nightclub The Mayan; a mansion occasion in Encino boasting “CELEBERTIES [sic]”—with a disclaimer that organizers aren’t accountable for “something damaging that might occur” earlier than, throughout, and after the occasion; and an 18-plus Dawn Pageant on the W Hollywood resort that includes “VIP cabanas” and Schwartz’s bolded identify as a headlining DJ. Ticket pricing is usually tiered, typically various based mostly on gender, timing, or VIP entry. A “Euphoria Mansion Social gathering” from final spring, which didn’t specify an age restriction, boasted 500-plus anticipated friends and supplied half-hour of “bed room entry” for $75.

Now not only a ceremony of passage or an opportunity to attain clout at college, teen events at the moment are full-blown moneymaking enterprises for entrepreneurs savvy sufficient to take benefit. Along with MyPlots, there are promoters like 310 Occasions, Off Campus Occasions, and LA Social, and ticketing apps like Plots and Turnt, all catering to younger crowds.

“If you happen to get actual inventive, there’s all the time a solution to earn a living—even with out even leaving your own home—if you know the way to market and you should use the web,” says Schwartz, whose function mannequin is billionaire Mark Cuban. “So many younger individuals are simply on their telephones all day.”